This famous saying “the industry is small” plays a big role not only in the connections you make, it also plays a serious part with the role you play. This quote came to mind when I heard this old song from this famous Latino rapper, Gerardo Mejia aka Mr. Rico Suave.
Remember when this Ecuadorian rapper released his first bilingual single ‘Rico Suave’? It became a hit single in through out the U.S. I believe fans fell in love with his physique over his lyrics. I don’t think til this day anyone even knows the words besides the words in the title. Gerardo’s appearance in the 90’s was almost considered to be too much for TV. With a frontal view of his oiled-up toned abs, and a back end view his tight pants, and let’s not forget his long wavy hair and accessorized bandana, he left the women with impure thoughts and men not hating for a moment.
We were hearing ‘Rico Suave’ in our sleep til he released his second single, when ‘We want the Funk’ was released with much excitement we tried to love it and for the most part we did. It gained 16th position in Billboards . But after single dropped it was like, ok???
What went wrong? From the beginning we noticed the lyrics weren’t the hottest we pretty much fell in love with his image. Like I said before what artist was on full display like Gerardo if it wasn’t Donnie Walberg or LL? Gerardo was a Latino.
As heartbreaking as it was to Gerardo such a hard hit downfall he knew he had to let it go.
“It was the hardest thing!”
“I took on a second album in English, I do not succeed, I made two albums in Spanish, they didn’t work either. So that’s when I thought, maybe you should go behind-the -scenes.”
I have to agree with that Gerardo. Very smart decision to be behind the scenes. This Latin Fabio became the senior executive of music in Interscope. This was his chance to proove to the world his passion for music was good for something. His hit or miss project to crossover Enrique Iglesias releasing, “Bailamos” made Enrique a pure Latin Heartthrob on an international scale. Goes to show that just because you think you can shine don’t mean your meant to be a star. It also means you have the talent to take a star where they’ve never been before.
Presently Mr. Mejia continues his passion in the world of music with an interesting twist involving his career experience mentoring as a Christian youth pastor. He will be debuting his new reality show on VH1 December 3rd, “Suave Says”. Rico must have a lot to say!
Rico Suave has proven “The sky is the limit!”