As VP, Group Account Director for MPG Diversity since 2011, Ronald Méndez is responsible for leading the department in the development of communication strategies for such clients as FOX Hispanic Media, AutoZone, and McDonald’s, to name a few.
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A 14-year veteran of the industry, Ronald previously worked at MV42, where he spearheaded the development of communication strategies for companies including Procter & Gamble, Tecate, and Kraft Foods Inc. His deep understanding of the Hispanic consumer mindset and category behavior has led to multiple successful campaigns that have not only been recognized by the clients themselves, but also within the industry.
His personal philosophy, which aligns closely with that of HAVAS Media, is to develop communication plans, in which the consumer’s behavior and mindset lead the plan development process, not the available creative assets.
