Continental Food and Beverage Inc. is pleased to announce that Mr. Randall J. Berman has joined our company and has assumed the role of Chief Operating Officer as of August 1, 2010.
Mr. Berman stands on a solid reputation of commitment to serving the Hispanic community for the last 20 years. He has been the recipient of the Latino Trend Setter Award and named Businessman of the year at the Premios Latinos Awards show and by the Hispanic Heritage State parade of NJ . He has been recognized by the Dominican consulate for his participation in the clean up of the worst Lead contamination site in the world that existed in Haina, Dominican Republic. Numerous local organizations and Centro Civico’s have recognized Mr Berman for his leadership and continued support. “Giving back to the community is what business should be about. We can only be as successful as the communities in which we do business”, states Mr. Berman.
During the past 10 ½ years Mr. Berman has been working for The Coca Cola Co. He began his career with Coca Cola managing the Inca Kola business in the United States. He was the creator of the original business model to manage the Mexican Coke importation and in his most recent role he was responsible for the National sales of Coca Cola’s Hispanic brands portfolio. Mr Berman brings an expertise in Hispanic sales and Marketing along with advanced management skills that will add to the experienced team already at Continental Food and Beverage, Inc.
“I am very excited about this opportunity to drive an already successful business to the next level. As a certified MWBE business, CF&B’s relationship with The Coca Cola Co. continues to grow and we are exploring ideas for new projects and brands that fit our business model. We are planning to launch new products under our own trademarks in product categories that will compliment our core products and at the same time we are expanding our DSD business with exclusive distribution agreements.”
Mr. Berman will be based out of the Headquarter office of Continental Food and Beverage Inc. in Clifton, NJ.