“The secret to any business is to first find out what the people want and then give it to them” –Author unknown
The quote above sound sounds simple, yet so many businesses fail, because its founders never bothered to do this work first…well, thanks to Google we all gave access to a tool, that can help us to achieve this. It’s called Google Trends. Learning how to use this FREE tool should be a must for all current and future business owners, and entrepreneurs. It won’t grantee success, nothing will, but it can show you the way to go or not to go, because it measure peoples search interest (what your potential customers are looking for) by country, state, city and even right in your own neighborhood. Having a tool like this at your disposal just 15 years ago, was impossible, and now you have it, can use it and its free, yet most small business owners have not even heard of it, much less use it…so be different, and embrace this, its easy to use and learn and can be very powerful, if you know how to use it.
How to Use Google Trends to Do Target Market Research. Don’t go into your business blind… Use Google Trends. With the power of Google Trends you can do some research to unlock some valuable information about your niche and target market. Doing the proper target market research can save you time, money and frustration. See this will explained and informative video on how to use Google Trends below.