Jennifer Lopez runs her business empire with perfect timing, she launched her new fragrance, Promise by Jennifer Lopez, last week in NYC and just hours after she and Shakira were announced co-headliners for the Super Bowl Halftime Show.
Lopez was glowing at the launch event of her new fragrance, Promise. The inspiration behind her new scent.
She told those in attendance of the perfume launch event that the idea came to her at a dinner with businessman Warren Buffet, who told her, “A brand is a promise.”
It’s that phrase that fueled Lopez’s 25th fragrance and what she said made it different from her previous one, J.Lo Glow. “There’s something about, ‘A brand is a promise,’ that made me think about life in a bigger way and what we’re saying to people with our actions, how we live [it], and what we choose to do with [it],” she said.
Promise is a blend of woody, floral, and fruity notes that smell sweet at first spritz. With longer wear, it fades into something sexier — a warm scent of sandalwood and amber that mixes in with your natural fragrance.
Artists don’t get paid to perform at the super bowl half time show, but in J.Lo’s case, she is leveraging the size and scope of performing at this massive sporting event (with Shakira) by announcing the launch of her new perfume just a few hours before her performance at the halftime show. Clever, Jenny from the block is showing not only her biz smarts with this move but also, her street smarts, which she probably picked up from her New York (Bronx) upbringing.