As part of the continued rollout of McDonald’s New York Metro Nutrition Network (MNN), McDonald’s hosted a Tweet-Up in collaboration with LATISM (Latinos in Social Media) and licensed registered nutritionist, Tanya Zuckerbrot, at its 6th Avenue and 14th Street location in Manhattan on May 31, 2012. During the event, attended by 25 Latino bloggers and influencers from the NY tri-state area, Tanya Zuckerbrot discussed McDonald’s nutritious offerings as well as the company’s recently-launched nutrition initiative, including a grants program.
Through this grants program, McDonald’s Owners and Operators in the tri-state area will award five local community-based organizations with $5,000 seed funding to help build nutrition programs within their respective communities. Applications are due June 15, 2012, so there still time to apply. Applications are available for downloading in English and Spanish at www.McDNYMetroNutritionNetwork.com. Proposals will be evaluated by a select panel of judges, which will announce the five winners in July 2012.
About McDonald’s New York Metro Nutrition Network
In an effort to extend the company-wide “Commitment to Nutrition” outlined in 2011, New York Tri-State McDonald’s Owners and Operators recently created the New York Metro Nutrition Network (MNN). The program is designed to educate consumers on nutrition and provide seed funding to local organizations in the NY Tri-State area for nutrition education programs in the community.
About McDonald’s New York Tri-State Restaurants
McDonald’s is one of the world’s best-known brands and is a global leader in food service. There are more than 600 McDonald’s restaurants, owned by over 100 franchisees, located throughout the New York Tri-State area, New Jersey, and Fairfield County in Connecticut. Visit www.mcdonaldsnymetro.com or follow us on Twitter @McDNYTriState for information about other McDonald’s area programs.
About LATISM
The largest organization for Latino and Latina engaged in social media, LATISM is a 501(c) 4 nonprofit, nonpartisan organization dedicated to advancing the social, civic, and economic status of the Latino community. LATISM also serves corporate brands, NGOs, and government entities with a broad range of services including research, event sponsorships, and leadership training. One of the most popular hashtags on Twitter, the #LATISM hashtag captures over 10 million impressions daily and enjoys one of the largest Latino network on Facebook.
