Success comes in many forms, and understand the true icons rarely achieved without the help of others. The makers of Johnnie Walker ® announced today the launch of My Label is Black, a national program designed to celebrate the Hispanic community and make your contribution to support and guide people on the path toward realizing their true potential. My platform is Black Label, composed of several key elements, including the participation of iconic and influential figures, a large-scale advertising campaign, partnerships with leading charities in New York, Miami and Los Angeles, as well as consumer events.
Photos by Ralph Vargas.
