Mexican/American MC/producer, and prominent west coast educator/activist, Olmeca (of LA based crew Acid Reign) premieres the new visuals for his latest single, “Por El Suelo,” from his poignant album “Brown is Beautiful.” The video boasts traditional Bolivian Tinku dancers that compliment the message of a united Latin America. Production duo Royal Highness samples revered Afro-Colombian singer Toto La Momposina’s “La Verdolaga” for a hip hop cumbia trap culture mash-up to spark fire on the floor and in our consciousness! The video’s focus on the feet of the dancers places an emphasis on the importance of staying grounded.
Musically, Olmeca has collaborated with Taboo of Black Eyed Peas, Maldita Vecindad, Irene Diaz, Marisoul (Santa Cecilia), and has performed alongside KRS-One and X-Clan, among others. As an activist/educator, Olmeca has been a panelist, facilitator, and keynote speaker at universities, conferences, rallies, and community spaces across the U.S, speaking on art and activism, culture and identity, immigration and cultural empowerment. He has spoken alongside Rage Against the Machine front man, Zack de la Rocha, civil rights activist Dolores Huerta, and educators like Naomi Klein, Antonia Darder, Rodolfo Acuña, and Robert Lovato.
Watch Olmeca’s new video for “Por El Suelo” below.