Spotify has pulled an ad naming Justin Bieber a “Latin King,” after uproar from Latinos around the web.
The advertisement connected Bieber with the mainstream success of Luis Fonsi’s “Despacito” (featuring Daddy Yankee) in the United States. The Canadian star remixed the already global hit in April and that version became the first No. 1 Spanish-language single in the country since the “Macarena” in 1996.
The ad garnered attention after one Twitter user posted a screenshot and a short message directed at Spotify. The message in the tweet included a few words asking the streaming company to take down the ad on behalf of the Latinx community.
Latinos have pointed out that the Spotify ad whitewashed the work of the Latino artists who were truly behind the mega hit. Twitter users responded to the ad by threatening to stop using Spotify and calling it “disgusting.”
Latinos have pointed out that the Spotify ad whitewashed the work of the Latino artists who were truly behind the mega hit. Twitter users responded to the ad by threatening to stop using Spotify and calling it “disgusting.”
Jeronimo Saldaña, from the Latinx political organization Mijente, even started a petition against the ad.
Spotify responded to the uproar in a statement
“We made a creative decision to feature Justin Bieber in our ad because we wanted to celebrate ‘Despacito’ as a key cultural moment when music genres crossover,” a Spotify spokesperson told HuffPost via e-mail. “We realized that this could be seen as culturally insensitive so we have pulled those ads.”
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