My Black is Beautiful and Imagine a Future began a new campaign to encourage and celebrate the efforts of young black girls who put their beauty into action to benefit their community. The 30-day “Beauty in Action” challenge kicked off March 10th but you can still catch up. I’ve been doing it myself and I must say it is very inspirational and uplifting.
In a world where beauty is often defined by one’s outer exterior, My Black is Beautiful (MBIB) is paving a path towards a new standard of beauty. In its second year of its Imagine A Future program – which seeks to reach and teach one million black girls to believe her Black is Beautiful – MBIB is challenging its community of Black women to redefine what it means to be beautiful on their own terms and by their own actions…and to put their “Beauty in Action.”
In partnership with transformational expert, Lisa Nichols, who has reached millions around the world through her powerful messages of empowerment, service, excellence and gratitude, MBIB will launch a 30-Day “Beauty in Action” Challenge. The challenge will encourage Black women to use daily ideas, inspiration, tools and resources to showcase that their beauty goes deeper through strength, spirit and giving back. As studies show that a habit is formed after 21 days of consistently practicing a behavior, it is MBIB’s hope that consumers will strive to put their beauty in action on a daily basis, after the 30-day challenge ends.
Examples of specific days as part of the “Beauty in Action” challenge include:
Day 1: Own My Beauty – Learning to love yourself: The more I love me, the more that love returns to me.
Day 2: Set Your “Champion” Free: Remind yourself that you can live the dream and that anything is possible.
Day 3: Each one of my choices has helped me: Share 7 of your accomplishments and how they have made you the woman that you are.
MBIB celebrity ambassadors encouraging the importance of the “Beauty In Action” challenge include:
Lisa Nichols, CEO of Motivating the Masses
Tatyana Ali, actress and singer
Coco Jones, actress and singer
Also, as part of the “Beauty in Action” challenge, MBIB will also embark on a 4-city tour (Atlanta, Dallas, Chicago and DC/Maryland) in search of the new faces of beauty. Unlike a typical pageant, these ambassadors will be selected based upon how they display their beauty in action, such as their community commitment and empowerment of their peers. MBIB celebrity ambassadors will serve as honorary judges for the ambassador search.
Start the challenge today!