“I think that the concept of being sexy and smart is difficult for many to grasp,” Vergara says in the new issue of Glam Belleza Latina. “Most people are more comfortable with the notion of ‘sexy bimbo.’ And I have to admit that I’ve capitalized on that to negotiate a couple of times, when the ‘smart ones’ think I have no idea what I can deliver, and I end up costing them more.”
Sofia Vergara, who has successfully made the transition from model host in shows like “Control” to crossover success in TV series like “Modern Family” is enjoying the last laugh to her critics. The Colombian born actress who is mocked about her accent and penchant for self-deprecating humor, has been announced by Forbes Magazine as the top earning television actress in recent years. Sofia raked in 42.5 million salary in 2018, and that’s not including her earnings in different businesses
“I’m not ashamed to say I love making money,” Sofia admits. “I like business, and the truth is I save much more than I spend. I invest and plan for the future. I have a good eye for opportunities and work harder than most people expect. It is fun to shock people with my business ideas. Most people just see me as “Gloria” the ‘Modern Family’ character”.
Acting is only one of Sofia Vergara’s sources of income. Another way she makes money is from various endorsement and licensing deals. In 2013, Vergara partnered with Rooms To Go to launch her own furniture line, called The Sofia Vergara Collection. In 2015, Vergara partnered with Shark Ninja Coffee to help launch The Ninja Coffee Bar brewer, which went on to sell millions.
In February 2019, Vergara launched a jean collection at Walmart called Sofia Jeans by Sofia Vergara. The collection is available online and comes in sizes 0 to 20. She also has a line of fragrances at the superstore.
Vergara’s income streams aren’t just endorsements, licensing deals, and collaborations. She also has her own business. The actress is the co-founder of one of the country’s largest Hispanic-owned companies, Latin World Entertainment, is a multimillion-dollar licensing, marketing, production, and new-media business she co-founded in 1994 alongside former music manager Luis Balaguer.
Vergara also launched her own clothing line. In 2017, she introduced a subscription-based line of underwear and women’s basics, EBY. Ten percent of the net sales from subscribers are given to the Seven Bar Foundation, which helps economically disadvantaged women by giving them the chance to become entrepreneurs through micro-financing.
Work is important, Vergara cherishes her loved ones, she told Entertainment Tonight she makes an effort to balance work and family. “I think the important thing that I have learned about balancing work and family is that you have to learn how to delegate. You can’t do everything yourself,” she said. “You have to surround yourself with people you know can help you. To pay someone’s salary, it’s an investment so you can do more things, so you can trust people to help you do all the things you want”.