LatinasinBusiness.us Announces Participants to the 2017 Pitch your Business to the Media Competition and Donates General Admission Tickets’ Proceeds to Puerto Rico Disaster Relief.
LatinasinBusiness.us, the national digital platform that advocates for the economic empowerment of the Latina working woman, has announced the eight Latina entrepreneurs that will participate at the 2017 Pitch your Business to the Media Competition representing the states of New Jersey, New York and Texas. Proceeds of General Admission tickets will be donated to Puerto Rico Disaster Relief.
LatinasinBusiness.us, the national digital platform that advocates for the economic empowerment of the Latina working woman, announced the eight participants to the 2017 Pitch your Business to the Media Competition. The event will take place at the New Jersey Institute of Technology (NJIT) Campus Center Atrium in Newark, NJ on November 9, 2017 from 4:00 to 9:00pm.
“This year, eight brave Latina entrepreneurs are stepping up to promote their products and services to the most relevant media in the region,” said Susana G Baumann, Editor-in-Chief, LatinasinBusiness.us. “They are residents of the states of New Jersey, New York and Texas, and they will compete for an opportunity to win this year’s LatinasinBusiness.us Best Business Award,” she added.
The participants –in registration order- are Janny Perez, founder and CEO of MiLegaSi (New York); Elizabeth “Liz” Santiago, founder and CEO, CeleBritAy (New York); Mary Dressendorfer, Co-founder, Princess Plie and Friends (New Jersey); Tania Molina, founder and CEO, Villakuyaya (New Jersey); Karla Jimenez, founder, Caidos del Cielo Bakery; Isabel Ayala, founder, IsaBeauty Aromatherapy (New Jersey); Ivette Mayo, founder and CEO, Yo Soy Expressions (Texas); and Brenda Nava, founder,
“The Pitch your Business to the Media Competition has become a signature event that attracts strong and established Latina small businesses for an opportunity to be promoted in main media in the region,” Baumann said. “We are extremely grateful to count with the support of NJIT as Hosting Sponsor and Univision as Media Sponsor because they recognize the relevance and potential of this community in the region,” Baumann added.
Confirmed participating media so far are Univision 41(NY/NJ), Abasto Magazine (national), Latin TRENDS (NY); Omnikal (national); Social Vibes Media (NJ); Americano Newspaper (NJ); WCTC- AM radio; and Vivala.com.
In addition, Baumann announced that proceeds from tickets purchased under the denomination LSBEPuertoRico General Admission will be fully donated to Puerto Rico Disaster Relief. “We cannot ignore the dramatic situation that our brothers and sisters of Puerto Rico are suffering as result of natural disasters and the tardy intervention of the Federal government. Every contribution, even if small, will bring the much needed help to help Puerto Rico recovery so “la Isla del Encanto” will flourish again,” Baumann said.
“After two successful years of conducting our Pitch your Business to the Media Competition, this year we have added the Latina SmallBiz Expo to this annual event. We want to celebrate and showcase the power of Latina small businesses in the region, the driving force of many markets such as beauty, retail, clothing, telephone services, food and beverage, financial services and many more,” said Susana G Baumann, Editor-in-Chief, LatinasinBusiness.us.
LT: Why did you start this event?
SB: We started this event as a way to bring Latina business owners stories to the forefront of national and regional media as a way to showcase their struggle, sacrifice and success. Small businesses usually do not have advertising dollars to spend –I know this because I have been a small business owner for over 20 years. Since inception, our main goal at LatinasinBusiness.us has been to help promote those Latina small businesses that are building community around them by creating job opportunities and serving with a purpose.
LT: What do you see as the top challenge that Hispanic woman have when starting a business?
SB: Everybody talks about access to capital, or cultural and language barriers. I believe the main obstacle is isolation. They work hard and they try to make things happen but they do not reach out for help or take advantage of the many resources that are offered out there. We need to get them out of that isolation and help them find the resources they need to succeed. This is another main reason for the Latina SmallBiz Expo, to bring resources such as IFundWomen, a national organization that runs crowfunding campaigns only for women’s businesses, and the Union County Economic Development Corporation (UCEDC), which is offering a discounted rate business loan through the Tory Burch Foundation. Both organizations will take applications at our event so I encourage those who are looking for funding not to miss this great opportunity.
LT: What do you think from what you have experienced with yourself and others as the top two challenges for sustaining and growing a business today?
SB: Small businesses are the heart and soul of American economy. They represent 99% of all businesses in the US and employ almost 60% of the workforce (2013 https://www.sba.gov/sites/default/files/advocacy/United_States.pdf). However, they have a larger tax burden –small businesses pay proportionally more taxes than large corporations (https://www.huffingtonpost.com/2013/08/08/small-business-taxes_n_3727270.html) and they have less visibility in the eyes of the public-with large corporations having more advertising dollars. Another obstacle is access to technology, which large companies can implement but it has a tremendous cost for small businesses. However, this advanced technology –per example, use of robotics replacing human labor- is opening new opportunities for men and women who feel the tick for entrepreneurship. That is one of the reasons many, especially women, are leaving corporate America and starting their own businesses.
…By the way, this event is for all to attend, so gentleman, go and support this event and these outstanding Hispanic women entrepreneurs and you will also learn and network for your tickets click link below. We encourage the general public to attend this great event and choose LSBEPuertoRico General Admission ($10) at online registration ($15 at the door). Those tickets will be donated in full to Puerto Rico Disaster Relief. To register and for information: https://latinasbizexpo.eventbrite.com/