The Latin market has a new award show coming October 8th in Los Angeles. The first ever Latin American Music Awards has arrived. Since these awards are done through fans who interact with music through various social platforms from streaming to airplay, its not surprising that an Urban artist leads the list of nominations.
Nicky Jam continues his career rebirth in style with six nominations which lead an impressive list of artists. Jam is still enjoying the run of “El Perdón ” which features Enrique Iglesias, who has five nominations of his own. Perdon is now enjoying its twenty-sixth week in the top spot, passing Shakira and Alexandro Sanz 2005 hit “La Tortura” for second longest running number one song.
Nicky’s response to the hit that reached the top spot on February 15th,
“I dont believe it yet. It’s hard to digest.”
Jam is up for artist of the year, favorite streaming song, and song of the year. J. Balvin, those famous snubbing of Donald Trump, launched him into mainstream news, is enjoying a classic year. Balvin is going for new artist of the year and favorite male artist- urban among others revolving around his hit “Ay Vamos.” Romeo Santos, Mana, and Calibre 50 have four each.
There is also a favorite crossover category where Demi Lovato is a contender while Selena Gomez is nominated for favorite dance song. This show, which will be presented by Telemundo, is modeled after the American Music Awards and should be quite a unique event.