New data from E-Poll Market Research shows presidential candidate Mitt Romney trails Barack Obama in key personality attributes among selected voter groups. The national poll asks respondents to describe the candidates’ personality attributes and shows that both women and Latinos consider Romney more “cold,” “insincere” and “rude” than Obama, and less “experienced,” “compassionate” and “trustworthy.”
National polls show that Romney trails Obama among both women and Hispanics by significant margins. This research shows some reasons why. “Personality traits are often as important as the message when a candidate is trying to turn things around,” says E-Poll Market Research President & CEO Gerry Philpott. “While making some gains among women recently, Romney will have a hard time extending beyond that when 28 percent of them consider him insincere.”
Results show that Romney is considered “cold” by 29 percent of Latinos, as opposed to only 6 percent who feel the same way about Obama. 30 percent of Latinos describe Obama as “sincere,” while only 5 percent regard Romney that way. Among women, Romney’s gaps are less severe, but still sizeable. 25 percent of women describe Obama as “compassionate,” while only 10 percent believe that of Romney. Obama also holds a 10-point advantage among women for the attribute “trustworthy.”
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