The king of bachata Romeo Santos’ is now a CEO, in addition to being an artist. As the CEO the newly created Roc Nation Latino within Jay Z’s Roc Nation. It will be a full service division within Roc Nation that will be dedicated to Latin talent. Santos will also be managed by Roc Nation in conjunction with his longtime manager Johnny marines, a former NYPD sergeant and long time manager of Romeo and Aventura.
A few months go Roc Nation Latino singed its first artist Mozart La Para
The company inked a deal with former Aventura lead singer Romeo Santos to become the CEO of the newly launched Roc Nation Latino.
The deal also makes Romeo Santos, the top selling artist in Latin music of the last five years, a management client of Roc Nation. The singer will now be co-managed by Roc Nation and the aforementioned Johnny Marines, a 2016 Latino Trendsetter Award recipient. Santos’ current recording contract with Sony is unaffected by his new venture. Bringing Romeo Santos into the fold opens up Roc Nation to a whole new market. The company made their first move into the Latin music earlier this year by signing reggaeton artist Yandel. The launch of Roc Nation Latino represents Roc Nation’s further moves to expand into the global market. Jay Z released a statement today that expressed his excitement for what Santos will do for Roc Nation.
“I’m not taking for granted being managed by Roc Nation,” Santos says in a conversation with Billboard. “They have a lot of relations. They have a certain reach that I clearly could benefit from. And dealing with Jay Z, who is an artist himself, that’s great. I’ve always idolized Jay. We both come from the ‘hood, and he gets it. So that was definitely also fundamental. But I’m really excited about giving back. This is my way of giving back.” – Said Romeo
“Romeo has had tremendous success as a composer and producer and can spot true talent,” Shawn “JAY-Z” Carter said in a statement. “This is a tremendous step for Roc Nation. We recognize there is a huge Latin market that is part of global culture. We’re proud and ready to enter into true partnership with an individual that intimately lives and knows that culture.” – Said JAY-Z
Romeo Santos and Johnny Marines believe this deal is not only beneficial to them, but also something that will help Latin music industry as whole. Marines said that Roc Nation is serious about facilitating the growth of Latin music.