This past weekend was all abuzz with Super Bowl XLVII (47) pandemonium which ended in the Baltimore Ravens beating the San Francisco 49ers 34-31, but today’s water cooler talk isn’t just about the game or Beyonce’s half-time performance. Aside from intense football and pulsating entertainment, Super Bowl Ads is just one of the three things being talked about today. And some of the ads contained appearance by three well-known Latina Actresses.
In a 30-second M&M commercial, the comedic red M&M is joined by Glee actress Naya Rivera, 26, who appears to have fallen in love with the tasty treat. However, their love is one based upon Rivera’s desire to eat him. In his grief, the red M&M belts out Meatloaf’s “I’d do Anything for Love (But I Won’t do That) eerily yet comically playing along to the scenario of his and Rivera’s love affair.
In another ad, Latina Actress Zoe Saldana of Star Trek and Avatar fame joins music legend Stevie Wonder for Bud Light. In the ad, Saldana and Wonder pose as magical beings sought out by two individuals hoping to have their chair (which they hauled across New Orleans) magically charged with luck in order for their team to win at a certain highly watched game.
And finally, along with an assortment of product ads there were special premiere trailers for soon-to-be-released movies. While a promo for Saldana’s Star Trek: Into Darkness was one of the talked about airings, twitter went into overdrive last night after an ad for the 6th installment of the Fast and Furious aired showing that one Michelle Rodriguez was returning to the film series.
Despite ad rates for the Super Bowl being generally pricey—this year for a 30 second ad space cost around $4 million—it is money well spent. The Super Bowl is one of the highest watched events that not only attract domestic viewers but also international watchers. The ads are necessary tools in generating a buzz that affects product and movie sales.
“The cost per minute is enormous, but studios obviously feel they are going to get the biggest bang for their buck,” said Paul Dergarabedian, a Hollywood.com box analyst, describing how Super Bowl is one place, “studios take the opportunity to plant the seeds of excitement of potential moviegoers for their biggest movies of the year.”
Let’s hope the ads worked since this year’s Super Bowl beat last year’s 47.9 viewing with a total of 48.1 rating according to the Nielson CO.